Webcasts

Webcasts or live webcasting originated before the term ‘live streaming’ was prevalent back in the mid-2000s as a lot of corporate type streams were associated with all three media assets such as camera, audio and slides so the term webcasts seem to describe the full service perfectly.

Everything is jumbled into the same meaning with webcasts and live streaming describing the same service and viewer experience however, I beg to differ.

To me, webcasts still have a very focussed user experience on offer whereby a viewer can choose to go full-screen camera or slides, camera and slides, rotate layouts, adjust window sizes on the fly, speaker bio’s and isolated section for live Q&A and this all depends on the delivery platform chosen by the webcast service provider.

One of our first live webcasts was back on 6 November 2008 at the Dymocks Bookstore in George Street Sydney where we live ‘webcast’ streamed Dr Karl Kruszelnicki breaking the Guinness Book of World Records for most consecutive live radio interviews which lasted for 14 hours and 18 minutes without a single hitch.

Dr Karl Webcasts
Live webcast of Dr Karl Kruszelnicki for the most amount of radio interviews for the Guinness Book of World Records - 6 November 2008